Southland Spirit of a Nation
were in need of a helping hand.
The beginning.
Now known as the Spirit Army, this organisation is a community working alongside struggling families offering aroha and personal support, help to access resources in the community, a whanau to belong to and a great team of volunteers - that’s our village!
Wanting to rebrand from the decades-old Southland Spirit of a Nation, the organisation was granted funding in the form of a logo redesign by a company in Invercargill. Unhappy with what they received, I was brought in to offer a different perspective.
The timeline.
2000
2020
2021
Southland Spirit of a Nation began
Funding was granted to the group for re-branding, this was the final concept for which the Spirit Army didn't feel reflected their brand.
Final branding re-designed in close collaboration for the Spirit Army
The problem.
"The brand doesn't reflect us as a community"
The Spirit Army, because of its longevity, has incredibly strong values in place. Its identity shines through everything they do. The Spirit Army is a community-led solution for struggling families providing the support and a whanau of fellow families & volunteers. They are a wrap-around service not only intervening when families need it most but enabling these same families that desperately want a better way of life to achieve this.
The brand should reflect these fundamental values:
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Community
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Aroha
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Support
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Vibrance (reflecting the diversity of all members)
The Solution.
